So recently I’ve been all over mindset, it’s like my latest hobby. If you know me, you’ll know that I don’t just like something, I FUCKING LIKE IT, in bold, caps lock on. Whether it’s an object (must wear my Train Manchester tank from Sam Briggs’s gym every Saturday), a food (I have eaten broccoli every day for the last 12 months) or a person (my bff and I have 3 matching tattoos), I must absolutely immerse myself in whatever that thing is, until it either becomes as much a part of me as my frequent use of the C word, or I basically fuck it to death and move on to the next thing.
The deadlift is considered the grand-daddy of the gym and strength and conditioning world. If you want a bigger snatch or bench… get deadlifting. If you want to run faster, jump higher.. Get deadlifting. The hype about the deadlift is warranted. It is one of the most bang for your buck exercises and if executed well can give you big rewards in performance. But if this lift is so good why are deadlifts kryptonite for some lifters?
“To win in the marketplace you must first win in the workplace.” – Doug Conant, CEO of Campbell’s Soup
Before I get too far into this article, I want to make it clear that I don't run a multinational company (I've always wanted to use the word multinational). So I'm not pretending I know all the answers to the ways of the world. I am though a 29yr old guy who has worked within several different businesses, run a business myself for 3 years now and operated as an infantry platoon commander for several years which was actually very similar to running a small business. We had targets to reach, training to do, soldiers had personal issues that needed looking after, we had to motivate the troops and provide interesting training and be role models. If we did this, then output would be good. Neglect these areas and the guys would just saunter around until the bar was open.
"Would you say you are addicted to exercise?"
Asks my training partner / BFF / fitspo as we glue rhinestones to t-shirts in a rare non-exercise related activity.
I think carefully about my answer as I look around my apartment, which is decorated with a whiteboard detailing my next weeks training plan, along with a collage of photos taken of me at various comps over the last 18 months of being single as fuck and CrossFitting my life away. I have a kettlebell as a doorstop, and as we speak I’m entering my macros from the meal we just ate into My Fitness Pal.